아아팟터치 ipodtouch 마케팅 광고전략(strategy)(영문레포트)
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Download : 아아팟터치 ipodtouch 마케팅 광고전략(영문레포트).ppt
순서
아아팟터치 ipodtouch 마케팅 광고전략(영문레포트) , 아아팟터치 ipodtouch 마케팅 광고전략(영문레포트)경영경제레포트 , 아아팟터치 ipodtouch 마케팅 광고전략 영문레포트
레포트/경영경제
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아아팟터치,ipodtouch,마케팅,광고전략,영문레포트,경영경제,레포트
iPod Touch3rd Generation
1. Company & Competitor Analysis
2. Developing Advertising Strategy
3. Creative Plan
4. Media
Contents
Product Table
Mp3, Computer,
i-phone
Best Global Brands
2009 Apple 20th
(source: interbrand)
Power Brand
&
IT Brand
1. Company & Competitor Analysis
1. Apple
Variable Product
TV Ad- Big Bang
Slogan Idea Station
Q2, Q5
High Cost and High Quality
TV Ad So Ji-sub
Slogan- My Digital Pride
2.
i-station
3. Cowon
Similar Quality
i-pod Touch need to provide additional value to customers.
1. Company & Competitor Analysis
2. Developing Advertising Strategy
Purchase
Liking
Preference
Conviction
Awareness
Knowledge
I-pod Touch 3rd
Early Market → Growth
1. Ad Objectives
13-18
25-29
29-39
39-49
2. Developing Advertising Strategy
2. Target Audience
Segmentation
19-24
We Choose 19-24 generation
Emotional
Western Values
Early adapter
Fashionable
The time to find their dream
Where could we meet them
Coff…(drop)
아아팟터치 ipodtouch 마케팅 광고전략(strategy)(영문레포트)
설명
아아팟터치 ipodtouch 마케팅 광고전략(strategy)(영문레포트)
다.